The problem lay buried, unspoken, for many years in the minds of American women. It was a strange stirring, a sense of dissatisfaction, a yearning that women suffered in the middle of the twentieth century in the United States. Each suburban wife struggled with it alone. As she made the beds, shopped for groceries, matched slipcover material, ate peanut butter sandwiches with her children, chauffeured Cub Scouts and Brownies, lay beside her husband at night—she was afraid to ask even of herself the silent question—“Is this all?”
(My Mentor Howard Pease continues) Notice how the author mentions an unspoken problem, then gets down to specifics. The protagonist is the young married woman who lives with her husband and children on an income evidently not too small. The setting is any suburb. The hook is the question she is afraid to ask even of herself. Surely thousands of feminine readers will not only be caught on the author’s hook, they will also identify themselves at once with the protagonist, whose fixed activities are their own.