Authors Marketing 2021

Facebook Advertising

I have run four $10 advertisements on Facebook recently (over a three-four week span).

I wanted viewers to click a button that would lead them to my new Meetups, which, in turn, would lead them to my Patreon pages.

I reached 4097 people, in total.  I got 40 clicks, in total.  Individual returns went wide of that average.

My first Ad ran 1 day with no clicks. The accompanying text was vaguely addressed and limited to women.

My second Ad ran 2 days with 12 clicks.  The accompanying text was expansive and included men and women.  Men responded 2:1

My third Ad ran 3 days with 11 clicks. The accompanying text was repetitive and included men and women.  Men responded 2:1

My fourth Ad ran 2 days with 17 clicks.  The accompanying text was targeted (using a premise: “what if …”) and included men and women.  Men responded 4:1.

Take-Home

Targeted text, longer duration.

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