Authors Marketing 2021

Advertising Budget and Books Sold

Here, I am going to give an ensemble of responses to the questions
1) how much, percentage wise of income, do you spend on advertising?
2) How many books, ballpark, do you sell a month ?
3) How many kindle page reads?

2% … not making enough
5-10%
10% … 5-700
10% … sell 5-10
10-40% … 30 books
13-15%
15%
15-30% … 3000 sales … 29 mil pages read

25% … 200 copies
25-30% …1000
30% … 400 books … 800,000 page reads
30% … 3000ish sales … Million+ page reads.
35% …
25%-50% … 4,000 – 5,000 book
30% … 2000 sales … 3million page reads
40% … 2000-3000 sales … 5-10million page reads

45% … 250 copies … 200k page reads
50%
50% … 300 copies

60% … 1800 sales … 2.4 million KENP
80% … 50-60 book

There are a lot of loose ends to these numbers.  Some respondents had a deep catalog to advertise, and thus more material to sell.  Of note, however, is that budgeting your advertising expenses at roughly 30-50% appears to be a realistic figure.  What remains is how much you want to earn in the same period.

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