Where To Start? The Tyranny of Choice
With the list of Business Plan headings posted and put out of the way, I had to choose one of the headings to cover. If you are a linear person like me, you start at the top with the Executive Summary.
The Executive Summary is where you as the author (the entrepreneur in business terms) has to set the hook for your reader (the investor in business terms). It is all about Ego (rewards in business terms) in promotion.
I can write with these flourishes because I have judged many Business Plans, and in scoring a plan, the Executive Summary is in an exalted position of every Business Plan.
There is another exalted position in every Business Plan, and it is consulted first. It is the Financial Plan. You fail at your writing here, then nothing else will be read. So, this brings us back to where to start. I will offer a new sorted list, and the solution is found in priority.
At this early stage, finish your high priority work before anything else. My examples using less abstract annotation and more author specific guides will be posted.
1 Executive Summary (the reason for the investor to buy into your opportunity, and your ASK)