Authors Marketing 2021

Facebook Ads Without Outside Links

What does this mean, Richard?

This comes from Rusty Shelton who is a frequent contributor, speaker, and lecturer at the San Francisco Writers Conferences for at least the last three years.  He offered that Facebook prioritizes advertising that keeps the reader’s eyes on Facebook.  By that, he meant Facebook will withhold your advertising from a certain population if you seek to move them off Facebook.  Or, you will get viewed last in the list of ads pushed toward a reader.

Facebook offers a number of labels for a call to action (Book Now), and they all presume off-site links to a business landing page.

There is a no-button option.

This is the basis of my next round of advertising …
using a promising graphic that is popular,
the no-button option with “share” as the goal;
and a new ad copy that is now fuller.

Why fuller, longer, built out?  With this no-button option comes full text display with the graphic, instead of the truncated text with graphic and a “see more” prompt.

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