Authors Marketing 2021

A&B Testing continued

This is an update on earlier trends.

I am running two ads on Facebook right now.  They have identical copy, but different graphic support.  They are also set to run 5 days, instead of over my previous 2-3 day dips.

My goal in the side-by-side advertisement designs was to differentiate reactions to obvious male-female gender roles portrayed in the graphics, and who, male/female, responded to them.  Facebook Ad Center gives me the ability to restrict my ad’s audience to these same genders (and age, and many other separables).  However, I did not restrict my audience in this run.

Male oriented graphic is in black and white (Dore).  Female oriented graphic is in full color (Titian).

These are my final results:

ALL $10 budgeted ads have found an audience of 1200, with one outlier (of 5) at 1700.

Male oriented (B&W) graphic draws an audience of 4:1 men:women.

Female oriented (Color) graphic draws an audience of 2:3 men:women

The proof of the pudding is in the click counts:

Male oriented (B&W) graphic draws a click count of 23

Female oriented (Color) graphic draws a click count of 43

So, the next round should focus on both sexes shown and in color (as in the Female oriented)

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