A&B Testing continued
This is an update on earlier trends.
I am running two ads on Facebook right now. They have identical copy, but different graphic support. They are also set to run 5 days, instead of over my previous 2-3 day dips.
My goal in the side-by-side advertisement designs was to differentiate reactions to obvious male-female gender roles portrayed in the graphics, and who, male/female, responded to them. Facebook Ad Center gives me the ability to restrict my ad’s audience to these same genders (and age, and many other separables). However, I did not restrict my audience in this run.
Male oriented graphic is in black and white (Dore). Female oriented graphic is in full color (Titian).
These are my final results:
ALL $10 budgeted ads have found an audience of 1200, with one outlier (of 5) at 1700.
Male oriented (B&W) graphic draws an audience of 4:1 men:women.
Female oriented (Color) graphic draws an audience of 2:3 men:women
The proof of the pudding is in the click counts:
Male oriented (B&W) graphic draws a click count of 23
Female oriented (Color) graphic draws a click count of 43
So, the next round should focus on both sexes shown and in color (as in the Female oriented)